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Sure, you could invest in safe, boring things like T-bills and cattle futures, and you’d probably make a ton of money.
But then you wouldn’t see the joy and wonder in a young man’s eyes as he cracks open a Snot Rocket Energy Tea and raises a toast to a foul-tempered one-legged rooster named Jackleg. Some things you just can’t put a price on.
At Yo!, we’re going after the high-adrenaline youth market, where brand loyalty borders on the pathological. Think Red Bull. Vans. Kangol. No Fear. Consumers in this category are looking for the next big thing and will wear the t-shirt to prove it. As long as said brand is cool enough. And hasn’t been co-opted by the mainstream. You know, the man.
The results from early focus groups and test marketing give us the confidence that Yo! has, um, legs (sorry, Jack!). We’re starting with the Slap Happy Tea Line and will roll out a fully integrated suite of products in the near future, all geared to a hard-charging, totally irreverent lifestyle. Fun for consumers. Fun for investors to watch the brand emerge, guerilla-style, making its mark on our culture wherever Snot Rockets make their mark.
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